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Article: 2025 Restock Announcement

2025 Restock Announcement
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2025 Restock Announcement

A message from Idio's founder and owner, Craig Kitchens:

"This year has been one of the hardest in the company's journey. At Idio, we've always pursued one thing above all else: quality. In that pursuit, we made the decision to transition factories. During this process, retooling time, shifting tariffs, and rising costs threatened our bottom line and we ultimately had to move production a second time. 

I want to be clear, this move is not about cutting corners. It's about protecting our customers, I refuse to pass the burden of rising costs onto you. Our goal has always been to deliver the highest value possible in every pair we make. At the same time, we faced increased competition from footwear brands outside of disc golf. At times, it's felt like a foot pressed against the neck of our business, but what's kept us standing is the heart of our community and our athletes. 

This year our athletes were not even paid and yet they still chose to stand by us to compete in Idio shoes and believe in what we're building. That speaks volumes, not only just about the viability of our footwear but about the character and the loyalty of our team. That means so much more than somebody wearing a product simply because of a paycheck. 

Now, I'm proud to share that Idio has partnered with a world class, industry leading factory - one that produces for high performance brands like Altra Running. This move makes a new chapter for Idio, one that sets the stage for the future of disc golf footwear. 

That future begins this holiday season. We have a massive restock coming including the launch of the brand new Syncrasy V2 and Brawler V2. From day one our vow has always been clear: to design high quality, performance driven footwear made specifically for disc golfers. That promise hasn't changed and we're doing everything we can to stick to it. 

Thank you for your continued support, for believing in Idio, and for being a part of this journey. You are already signed up for our email list, so you will be the first to know when new products go live. 

We're not just building shoes here at Idio, we're building the future of disc golf footwear. Thank you so much!"

 

Check out the full video HERE

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